For design-led suppliers selling to the interior design trade

Strategic judgement for businesses selling through designers.

Name: Creative Business Review Subscription
Brand: Creative Business Review
Price: 420 GBP
Availability: InStock

A weekly intelligence publication examining how designers choose, specify, and stay loyal to brands — with applied tools for teams who need to act on that understanding.

Most suppliers are working hard. Few understand how designers decide.

Design-led businesses often invest in branding, PR, content, and fairs without a clear view of how designers actually evaluate suppliers. Decisions get made on assumption, imitation, or trend rather than insight into real trade behaviour. As a result, attention feels inconsistent, specification unpredictable, and growth fragile. Creative Business Review exists to address that gap.

What Creative Business Review is

Creative Business Review is a subscription-based strategic intelligence publication for suppliers selling to the interior design and architecture trade. Each week, we publish a focused strategy examining how designers think, choose, and form long-term preferences — and what that means for commercial decisions inside a design-led business. The work is interpretive rather than tactical. It is written to improve judgement, not activity.

How the product is structured

Weekly strategic briefings: One focused analysis each week exploring designer behaviour, trade dynamics, and commercial decision-making.
Strategy database: A private, growing archive of every strategy published, forming a long-term reference library for teams selling to the trade.
Applied tools: Practical working artefacts that help teams apply the thinking internally — from positioning pressure-tests to trade-facing decision frameworks.

Who this is for — and who it is not

For: Founder-led or director-led design businesses. Suppliers selling premium products or services through designers. Teams who want to understand why designers choose, not just how to get noticed.

Not for: Designers or architects as primary clients. Businesses looking for leads, growth hacks, or marketing tactics. Low-ticket, volume-driven product brands.

Upstream of marketing. Downstream of theory.

We sit between abstract strategy and day-to-day execution. The aim is to sharpen how decisions are made before activity begins. If you are looking for reassurance or ready-made answers, this will feel uncomfortable. If you want to understand the market you sell into more clearly, it will feel relieving.

Full access to the Strategy Database costs £420/year including VAT. A public preview of the weekly strategy is available. Full access requires a subscription.